Some of the pre-existing feature or release fields that tie to our Strategy (i.e. Initiatives & Goals) have an option to "Add Initiative" or "Add goal" directly from the drop down
Competitors does not have this option
This causes frustration from the team as they are building out their roadmaps as they then have to switch to a different screen, take the time to add in the competitor and all the information and then switch back to the feature or release to continue building their case
Add the same feature of "Add Competitor" directly to the dropdown list within the field to have a quick add of their name with the rest of the data to follow at a later date.