Customizable insights reports

What is the challenge?

• Turning rich qualitative research into polished, audience-ready insights reports is slow and manual.

• Current reports are rigid, making it hard to tailor content for different stakeholders and questions.

What is the impact?

• Teams spend extra time rebuilding slides and documents instead of focusing on analysis and decisions.

• Findings are underused because it is hard to share clear, compelling stories across the organization.

Describe your idea.

• Introduce customizable insight reports that work like strategic models, with drag-and-drop components and branded layouts.

• Allow multiple saved reports per study or interview, each tailored to a specific audience or question.

• Use Elle to help draft and refine reports from existing highlights, summaries, and linked research.